How Our Ethicalpreneurs from Ende Celebrate Our Independence Day

After 75 years of Independence, Indonesia is still far from bringing about equality. Based on the data from the World Bank, Indonesia has one of the fastest rising rates of inequality in the East Asia region. Various attempts have been done by various actors, yet disparities still remain, with access to resources, technology and opportunities being at the center of the problem.

E.thical comes to help in strengthening accessibility in Indonesia in the form of sustainability-centered educational programs. We help communities and businesses to innovate and become more proactive in tackling complex sustainability issues and challenges. Our pilot project was held in Ende last year, with a two-month long pilot bootcamp structured into six modules covering specific concepts such as leadership, sustainability, human-centered design thinking, ethical business model canvas, financial sustainability and legal clinic.

Through the programs, E.thical successfully taught and empowered the youth of Ende to create business plans that aim to accelerate sustainable development in their communities. This success still shows until today where most alumni continue to build and grow their ideas in many platforms, including in Indonesia’s reputable youth sustainability event, Ideathonesia.

Actively Taking Part in Solving Our Country’s Most Pressing Challenge

We are very proud to see four of our alumni selected to be part of Ideathonesia 2020, a youth entrepreneurship initiative led by Innovative Financing Lab under UNDP Indonesia Country Office in partnership with the Ministry of Youth and Sports and Citi Foundation. 

The program aims to position young people at the front and center in order to solve the region’s most pressing challenges. Three  business ideas from our bootcamp are accepted to join Ideathonesia. We also have one selected with her new business idea. Here are their amazing profiles.

Able, an organic skincare brand that transforms otherwise wasted cacao skin into organic soap. Initiated by Ibrahim, a Farm and Agricultural student at Flores University concerned with the amount of cacao skin waste produced in cacao farms in Ende, Able is launched to help solve the waste problem in Ende’s cacao farms.

Able aligns its vision with the Sustainable Development Goals (SDGs) number 8 of creating decent work and promoting economic growth, number 12  promoting responsible consumption and production, and number 15  protecting life on land. 

Able product range will use cacao skin and 100% organic ingredients. Not yet popular to the public eyes, cacao skin is known for its antioxidant property that helps to nurture the health and moisture of skin. 

We hope to see Able continue to be one of the frontiers of skincare that brings innovation to care for the planet and bring welfare to the people, in particular cacao farmers.

Elok, a sorghum brand initiated by Cahyadi. Elok was born out of the passion of preserving local food and optimizing the use of house gardens in residences in Ende city. Through Elok, Cahyadi is committed to strengthen Ende’s food sovereignty and revive the community’s economy through cultivating house gardening movements across the city.

Not a lot of people know yet that sorghum was actually once a staple of people in Flores. It’s a healthier alternative for low glycemic index, and so Cahyara wants to reintroduce and preserve this local food.

Elok aligns its goals with SDGs number 12  of responsible consumption and production), number 3 of promoting good health and well-being and number 13 mitigating climate change.

Ende Creative Millenials, a creative space for Ende Youth that aims to reach SDGs number 10 of reduced inequalities, number 16 with peace, justice and strong institutions, and number 8 with the creation of decent work and economic growth.  Its mission is to improve the quality for Ende’s youth by reviving their passion and creativity. 

Ende Creative Millenials is founded by two enthusiastic IT students in Flores University, Dorte and Victoria. They saw that there’s a lack of motivation within their peers to improve their skills and capacities. They aspire to create a cool space for youth so they can express their ideas and build on their confidence to prepare them for the real world after university. 

Endeniya, an e-commerce for Ende’s weaving product initiated by our Ende alumna, Dorte, who is also the initiator of Ende Creative Millenials. 

We’re confident to say that this is just the start of E.thical’s journey. We will work harder to empower even more youth across the archipelago to tackle social issues and accelerate sustainable development in each of their respective communities. This is how our ethicalpreneurs celebrate our Independence Day. Selamat Hari Merdeka!

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